B&B, often known as Baby & Basic, is the most popular brand of infant-related household products among Korean mothers. B&B baby care products contain no toxic chemicals and are manufactured entirely of natural ingredients. Every product bears the 'AIEGE' label, which guarantees to eliminate 30 potentially dangerous compounds, according to the European Bureau of Consumer Unions (BEUC) and the Environmental Working Group (EWC) of the United States (Environmental Working Group).
