Product details of Medela - Purelan 100 Nipple Cream 7g - BEST BUY Description: Breastfeeding problems because of sensitive or dry nipples? If you experience breastfeeding problems PureLan cream protects your nipples from dryness during breastfeeding. It contains 100 per cent pure lanolin (wool wax) without any artificial additives or preservatives. This means it doesn't have to be removed before breastfeeding. You can also apply it to other dry skin areas. The PureLan cream is so safe you can even use it on your baby's skin. 100% ultra-pure lanolin for the natural care of sensitive nipples. No additives or preservatives. No need for removal before breastfeeding.